On Location Winter Hospitality
High up in the frosted peaks of the Olympic dreamscape, something more than just record-breaking times and gravity-defying spins is taking center stagepremium hospitality with a new blueprint. As the world eyes the snowy splendor of the upcoming Winter Games, the experience off the slopes is undergoing its own high-level transformation. Enter On Location, the company tasked with redefining spectator luxury and curling it into a compelling experience as mighty as the competition itself.
The IOC Partner with a Hospitality Powerhouse
When the International Olympic Committee (IOC) wanted a single-source solution to handle global hospitality programs, On Location emerged with a winter-proof game plan. This isn’t just any vendor; this is the preferred global hospitality provider officially appointed by the IOC under a game-changing partnership that extends through at least 2032. Starting with the Summer Games in Paris 2024 and rolling into the Winter editions afterward, On Location is bringing their Super Bowl-worthy hospitality expertise to the rings of Olympic fireand ice.
Alpine Adventures, Luxury Lounges
What does that mean for the Winter Games? Picture this: you’re sipping champagne in a climate-controlled pavilion perched over a finish line, rubbing elbows with Olympians-turned-legends, gourmet bites composed by local culinary icons in hand. That’s the new vision for Olympic hospitality, turning what was once a patchwork of disjointed vendor packages into a unified global experience.
With roots managing VIP programs for the NFL and UFC, On Location knows how to make sports feel exclusive but approachable. So whether you’re darting between the freestyle ski jumps or settling into an après-ski style hospitality suite in the Nordic hills, the idea is the same: elevate the experience beyond the grandstand.
Winter Games Meets One-Stop-Shop
The beauty of On Location’s Olympic assignment is that it doesn’t just serve the billionaires in the sky suitesit opens doors to flexible hospitality offerings for a wide range of fans. From curated travel itineraries and event tickets to cultural excursions and meet-and-greets, it’s full-service, plug-and-play magic.
Packages will not only cover seating and swag but wrap it in a complete Olympic-sized trip rivaling a luxury ski holiday. Imagine catching a snowboarding final in the morning, then heading into town for a Michelin-star sushi tasting before a nighttime bobsleigh eventall effortlessly stitched together by On Location’s concierge team. Yes, the slope-side stories are about to get glossier.
Bringing the Spotlight to Host Nations
Another feather in On Location’s wintry cap? The focus on regional culture. Every host city boasts a unique vibe, and hospitality packages aim to tap into that energy. That means integrated experiences with a local edge: think visits to hidden alpine villages, traditional artisanal workshops, or backstage peeks at venue design and athlete prep areas. Not simply watching the Games, but feeling part of their beating heart.
It’s an approach that doesn’t just cater to the corporate crowd. Families, superfans, and adventure seekers can all find packages tailored to their vibeand budget. This democratization of premium access is something the older model couldn’t deliver. Think less velvet rope, more welcome mat. And all of it seamlessly booked via a digitally streamlined platform, of course.
Global Impact, Local Benefit
For host cities like Milano-Cortina 2026, the impact isn’t just in the excitement it brings, but the money too. Coordinated hospitality programs are expected to drive significant commercial value, funneling tourism dollars directly into local economies. By bundling experiences, stays, and activities with local partners, On Location becomes a catalyst for regional growth during and after the torch has moved on.
“This is not just about selling tickets. This is selling memories,” said a senior executive at On Location. “The Winter Games aren’t just watched anymorethey’re experienced from the inside out.”
Looking Ahead to a Gold-Level Future
With the runway to Beijing 2022 now behind us and Milan’s alpine arena approaching quickly in 2026, On Location is already deep into planning mode. As electric as the on-ice rivalries will be, the evolution of fan experience may quietly steal the show.
And why not? Spectators can now melt into luxury, ski through culture, and ride downhill with the Olympic spirit in a way that’s never been possible before. It’s more than a seatit’s a ticket to a living legend, wrapped in concierge service and kissed with snowfall.
In the frigid, high-altitude air of the Winter Games, we’ve always cheered for the impossible. Now, it seems the hospitality is aiming for gold too.
The Final Run
With On Location’s role crystallizing as the go-to for Olympic fan experiences, the future of winter sports spectating feels more than frostyit feels fabulous. The mountain has never looked so inviting. Just don’t forget your gloves… and maybe your sommelier.
