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Manny Pacquiao is very good at leveraging social media to reach his fans in his last fight against Jessie Vargas, he used Facebook Live to bring the fans inside the locker room for his pre-fight.
Not even PPV could bring you this close to an athlete pre-fight as most of the time you will be soaking on advertisements of pre-game analysis. Manny Pacquiao’s Facebook Live has generated more than 5.5 million at that time, that is more than any PPV buy ins.
How many more athletes would leverage this and provide its fans with a closer look at their big fights or game? Thank you Manny Pacquiao for being so social, your fans love it!
In case you missed the Facebook live, or want to relive it, watch his pre-game hand wrapping routine below —