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Roger L. Toennis Tip Of The Day: A Phone Call Offers A Better Branding Opp Than A Super Bowl Ad – http://www.businessinsider.com/tip-of-… 6 hours ago from delicious – Comment – Like We believe the telephone is one of the best branding devices out there. We have the customerâ€™s undivided attention for 5-10 minutesâ€”compare that with a 30-second Super Bowl ad when the viewers are probably not paying full attention. If we get the interaction right, what weâ€™ve found is that customers remember that for a very long time and tell their friends and family about us. – Roger L. Toennis
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